ALEXANDRA CLOTFELTER

J. Sherman Salon Branding

Client: J. Sherman Salon
Creative Director: Alexandra Clotfelter
Deliverables: Logo, Styleguide, Marketing Collateral, Website

J. Sherman Salon is a local boutique hair salon owned by Douglas Sherman and April Staska. When they decided that they were ready to open up their own shop together, they came to me for a fresh look for their brand identity.

Both artists focus strongly on hair color, so we decided to go with a branding suite that really emphasizes their creativity and boldness to set them apart from many of the subdued, stark salon brands currently existing on the market. 

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 Early Concepting

Early Concepting

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 Brand Colors

Brand Colors

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 Services Menu

Services Menu

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 Window Vinyl

Window Vinyl

 Event Marketing

Event Marketing