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ALEXANDRA CLOTFELTER
  • DESIGN
  • ILLUSTRATION
  • PROCESS
  • About
  • BLOG
  • STORE

GYPSY SOUL / RESTAURANT BRANDING

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Hand lettering and Design: Alexandra Clotfelter
Company: Zac Brown's Southern Ground
Client: Gypsy Soul Restaurant

RJ Cooper, restauranteur and James Beard Award-winning Chef, came to our team at Southern Ground to develop a brand for his latest venture, ~Gypsy Soul~ in Fairfax, Virginia. The client was looking for an identity package that could encompass the earthy freedom and love of the open road that he embodies in his cuisine.

To learn more about ~Gypsy Soul~, go to gypsysoul-va.com.

SOUTHERN GROUND MUSIC & FOOD FESTIVAL

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Illustration and Design: Alexandra Clotfelter
Company: Zac Brown's Southern Ground
Photography: Southern Reel

Each year, Southern Ground hosts the Southern Ground Music & Food Festival. In 2013, we hosted the festival in both Nashville, TN and Charleston, SC. With headliners such as Zac Brown Band, Willie Nelson and the Family Band, Grace Potter and the Nocturnals, Jason Mraz, Kenny Chesney, and more, SGMFFwelcomed tens of thousands of guests into its gates.The creative team at Southern Ground was tasked with the vast majority of this 360 degree campaign, building everything from the branding, websites, a mobile app, online advertising campaigns, outdoor, digital and magazine ads, posters, merchandise, stage designs and signage.

SOUTHERN GRIND / KNIFE BRANDING

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Designer: Alexandra Clotfelter
Company: Zac Brown's Southern Ground
Client: Southern Grind

Zac Brown's Southern Grind is a knife company with a unique, craftsman approach to blademaking. Their original blade, the Bad Monkey, was hugely successful, and we decided to continue the animal theme as they added more knives to their repertoire. 

ZAC BROWN BAND / "HOMEGROWN"

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Designer: Alexandra Clotfelter
Company: Zac Brown's Southern Ground

Single art designed for the release of Zac Brown Band's single "Homegrown", off of their album Jekyll + Hyde. You can see the lyric video, based off the single artwork, on youtube. 

 

BON VIVANT / BEER BRANDING

Client: Bon Vivant

A collaboration between myself and hand-letterer Ryan Hague. Bon Vivant is a startup brewery based out of Florida, and they came to us looking for a logo to represent their budding brand. 

THE WOOD BROTHERS / "THE MUSE"

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Designer: Alexandra Clotfelter
Cover illustration: Evan Leavitt
Photography: Cole Cassell & Kyle Rippey, Southern Reel
Company: Zac Brown's Southern Ground

thewoodbros.com/music/

ZAC BROWN BAND APPAREL

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Designer/Illustrator: Alexandra Clotfelter
Company: Zac Brown's Southern Ground

SHELLY BROWN / BRANDING

Creative Director: Chad Gibson
Art Director: Matt Tinsley
Designer: Alexandra Clotfelter
Company: Zac Brown's Southern Ground

Shelly Brown is an up-and-coming fashion and jewelry designer, and asked us to help her create her brand. She wanted a logo that was chic and upscale, balanced with a modern and sophisticated look.

WEDDING DESIGN

Samples of wedding design that I have worked on for various clients. If you are interested in a custom wedding package, drop me a line!

GYPSY SOUL / RESTAURANT BRANDING

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SOUTHERN GROUND MUSIC & FOOD FESTIVAL

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SOUTHERN GRIND / KNIFE BRANDING

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ZAC BROWN BAND / "HOMEGROWN"

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BON VIVANT / BEER BRANDING

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THE WOOD BROTHERS / "THE MUSE"

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ZAC BROWN BAND APPAREL

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SHELLY BROWN / BRANDING

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WEDDING DESIGN

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All content is © Alexandra Clotfelter, ladyfawn designs.