Client: Eco-Friendly Maid Service Creative Director: Alexandra Clotfelter Deliverables: Logo, Styleguide, Marketing Collateral, Website
It's a very rare opportunity in one's career when you get to revisit an old project and reimagine it with all of your years of experience behind you. EFMS was one of the very first logos I designed back when I was 17 years old, and I think it's safe to say that it wasn't my best work. When Alex and Charlene came to me wanting a fresh start, I was thrilled!
EFMS is a local green cleaning service that handcrafts all of their own cleaning supplies from organic, eco-friendly ingredients, and I wanted to set EFMS apart from their otherwise generic competition by focusing on this warm, human-centric idea.