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online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858272428-FVZDPC0XBT0JXINH6P0L/Screen+Shot+2021-05-05+at+9.08.17+AM.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622774100040-DI1RUVON5Q1UADX1KQA7/color+before+and+after%402x.png UX - Color & ADA Compliance Color usage became a point of contention, as the standard “Apartments Green” and “Cerulean” failed to meet WCAG3 contrast accessibility standards, so we had to sell the concept of darkening the primary colors on the sight to increase usability for users with vision impairments. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372952035-0I6KETVX1PLVB6D3JBBE/1366+Headers%402x.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622774548531-QQHTF8LS3Y1HN9LXVR8L/FORM+ELEMENTS%402x.png UX - Form Fields The variety of form fields needed for Apartments.com is quite vast, so it was essential to create an exhaustive library of every possible configuration and state, as well as ensuring they were usable for keyboard-only users, and defining a clear focus state for tabbing. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372956224-1VWH9GRNEXP14N8Q4Q0N/1024+Headers%402x.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371770354-5ECCDPXE4NA8PK820U7T/ICONS+%26+ILLUSTRATIONS%402x+%281%29.png UX - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372986975-OY04TR5ICW37E2TUXI7E/768+Headers%402x.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373105748-KXZOJGLHWEVJIXOPNAJM/Checkboxes%402x.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622993964710-7SJ5VXHHOIPIWL2BCJXX/mortar-logo.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373443935-TISJSXV7NWK79DVJEJP7/Screen+Shot+2021-06-10+at+9.03.00+PM.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622989409955-X7ZME7I1J7CA835NRKMO/Color+Usage+Audit%402x.png UX - Color Usage Audit During my audit of how Apartments.com was using color, I found a ton of inconsistencies that were likely causing confusion for the user. Styling for buttons and links felt random, and what was actionable at a glance was never clear. My challenge was to develop rules around color to make it clear to the user what colors meant and how it impacted the interactions on the site. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622772882550-50Q10D8VL81WGJHOWFGC/Screen+Shot+2021-05-05+at+9.06.17+AM.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622855465711-SYZ0IR08Y17R71ZIAH4H/VF-title-card.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856456667-KWBDVOKAWTWIZ81THX9X/VF-Wireframes-DESKTOP-V4-13.jpg UX - Make it stand out Review Order https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856514372-PN2KLOYG7XS8RYNB363L/VF-Wireframes-MOBILE.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856668914-K8NSIC8CZBRZ2JHS9KF3/20171231-VF-Website-Desktop-v01-AC-13.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622855846571-LHST9QY6OHO2FH05H4L1/VF-Scene-05.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856083463-XYARYIPBH69VX1S947Z3/VF-Wireframes-DESKTOP-V4-7.jpg UX - Make it stand out Category Page https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856661989-IGLEOJJQ7QJVMA9PVJBJ/20171231-VF-Website-Desktop-v01-AC-11.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856616622-3N6ZSGW8MV2WH581RPT5/20171231-VF-Website-Desktop-v01-AC-8.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856135927-TW7461YMJLT5M65KS477/VF-Wireframes-DESKTOP-V4-9.jpg UX - Make it stand out Product Detail Page https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856055716-LMS16H1GGGZFY18ELWJJ/VF-Wireframes-DESKTOP-V4-1.jpg UX - Make it stand out Homepage https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856147057-KU0TKGERL9JYSMG1BIIW/VF-Wireframes-DESKTOP-V4-10.jpg UX - Make it stand out Bundle Detail Page https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856632167-D7JER9C1BQTBLJZ90QA1/20171231-VF-Website-Desktop-v01-AC-10.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622856445231-Q8J9ZG9QI7D05PKU7J2Q/VF-Wireframes-DESKTOP-V4-12.jpg UX - Make it stand out Checkout Page https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622855935221-Z1O55FHFR3EKD42QN6U5/20171231-VF-Website-Desktop-v01-AC-1.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371435958-PBTYCAY9ENMNH6T1QAUV/desktop-005.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371444075-KH84JYOCQBQTD783HMME/desktop-006.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623202135085-LWME98205I7DZ3TG2F2E/05.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623202722624-LZKS3UPLWWFE0C6E9EF1/desktop-1.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371307523-H3K21RY5L18HU6JTK104/desktop-001.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623201989551-RDUBJWLNLHT2NU95JB3H/04.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623200138118-H34MRLV03V7EY4NG0RBF/hero-image.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199089494-RTTU2ECGQ13OFWEWBMIS/Lead-Form-research-sm.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623200626383-GLCJGJMNRHH4UY0CH4CI/step-1.png UX - Final Mockups: Mobile https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199309726-JPKZO9KGYYKNL5ZTV7GJ/USERFLOW+LEAD+FORM.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623202148493-D4LR719PGONGYJLQNR73/06.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199961036-QW6PLL8N8Y8Q79RCQ4YX/whiteboard.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623201804093-PBAW27ONK7IBL43GKG94/02.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623201971396-DPZW3LOZEV3QPHTQMC2D/03.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623200286115-IB6IK590QEV2O13BSPCC/prod-lead-form.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371356262-YYOKXF9LTGRC0V9ZTO7S/desktop-003.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371452120-EX32UGNBXKZ4B8NHDR0V/desktop-007.png UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199547035-JOA3GAYRCIVHR1NMMI1I/Lead+Form+Inspo.png UX - Early MVP Wireframes We went back and forth a few times about how we could simplify a true MVP concept. 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