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Georgia-Pacific - Sparkle (Copy) Sparkle Social Media Concepts and Storyboards https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1518033333922-A7ITPTFVNE1OW40ONUUB/hyba-illos-3UP.jpg ILLUSTRATION - Georgia-Pacific - Hyba (Copy) Hyba Social Media Video Storyboarding & Illustration https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1518033371301-9BCUP1Y0X2NW7JJX64WV/Concept+2+Storyboards_v03_AC.jpg ILLUSTRATION - Georgia-Pacific http://www.ladyfawn.com/indexux daily 1.0 2026-06-16 http://www.ladyfawn.com/indexux/manheim-dpfpd monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622854542228-66D1GKYNQ99FR3CIS1RT/Manheim-Title-Card.jpg UX - Manheim - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1543800284437-RIMRONUPEJXGA8BRNZBP/Screen+Shot+2018-12-02+at+8.19.50+PM.png UX - Manheim https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1543333041361-VELTQ7LK1HVPG1L9S1S6/HOMEPAGE+DESKTOP+V6.png UX - 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Manheim http://www.ladyfawn.com/indexux/mortar-design-system-4d89e monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622993964710-7SJ5VXHHOIPIWL2BCJXX/mortar-logo.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622857907802-G44RKXYGUL9R94LLPPKV/mortar-timeline.jpg UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622380577278-M04GBEM569EIIX6DJXDB/ICONS+%26+ILLUSTRATIONS%402x+%281%29.png UX - Mortar Design System - The Audit The audit is essential to understanding what you already have and where you can cut out the fat. Icons, color usage, text sizes and styles, buttons, form elements, animations, headers, footers, menus — no stone was left unturned. The image on the left was part of the icon audit, and things outlined in red were redundancies so we could easily see where we were repeating ourselves. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622989409955-X7ZME7I1J7CA835NRKMO/Color+Usage+Audit%402x.png UX - Mortar Design System - Color Usage Audit During my audit of how Apartments.com was using color, I found a ton of inconsistencies that were likely causing confusion for the user. Styling for buttons and links felt random, and what was actionable at a glance was never clear. My challenge was to develop rules around color to make it clear to the user what colors meant and how it impacted the interactions on the site. In addition, I discovered that the two colors we were using most often, Apartments Green and Cerulean, failed WCAG3 contrast standards. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622774100040-DI1RUVON5Q1UADX1KQA7/color+before+and+after%402x.png UX - Mortar Design System - Color & ADA Compliance Color usage became a point of contention, as the standard “Apartments Green” and “Cerulean” failed to meet WCAG3 contrast accessibility standards, so we had to sell the concept of darkening the primary colors on the sight to increase usability for users with vision impairments. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622772822814-CW0DOLQAUA62XXSCVD85/Screen+Shot+2021-05-05+at+9.05.53+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858137900-FSHI4L1BDGDBOR5S88MH/Screen+Shot+2021-05-05+at+9.06.01+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622772882550-50Q10D8VL81WGJHOWFGC/Screen+Shot+2021-05-05+at+9.06.17+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622774548531-QQHTF8LS3Y1HN9LXVR8L/FORM+ELEMENTS%402x.png UX - Mortar Design System - Form Fields The variety of form fields needed for Apartments.com is quite vast, so it was essential to create an exhaustive library of every possible configuration and state, as well as ensuring they were usable for keyboard-only users, and defining a clear focus state for tabbing. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373105748-KXZOJGLHWEVJIXOPNAJM/Checkboxes%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373117929-RJBTHKKYTQLO4HVCMHFT/Radio+Buttons%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373139681-RDLZM4OA1N4H8PKEXE57/Toggles%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373146274-OGTT7L91I5CY5OH6W3XD/Button+Group%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858097801-VPKJNJZXEBGNQJQME6QU/Screen+Shot+2021-05-05+at+9.05.25+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858228736-U018BKRI7GANDPS1CCFA/Screen+Shot+2021-05-05+at+9.07.22+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371770354-5ECCDPXE4NA8PK820U7T/ICONS+%26+ILLUSTRATIONS%402x+%281%29.png UX - Mortar Design System - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623371717710-9BIVOTKPX9GI1GWDSRNC/Icons+and+Illustrations.png UX - Mortar Design System - Make it stand out AFTER https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373420841-N13GJAZVDCAC10BPREL9/Screen+Shot+2021-06-10+at+9.02.55+PM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373443935-TISJSXV7NWK79DVJEJP7/Screen+Shot+2021-06-10+at+9.03.00+PM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858272428-FVZDPC0XBT0JXINH6P0L/Screen+Shot+2021-05-05+at+9.08.17+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858268481-5OXCF1BESPIB14SE4IX8/Screen+Shot+2021-05-05+at+9.08.06+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1622858285015-82FRQJ8MOSJ86ENZ71OM/Screen+Shot+2021-05-05+at+9.08.30+AM.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372952035-0I6KETVX1PLVB6D3JBBE/1366+Headers%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372956224-1VWH9GRNEXP14N8Q4Q0N/1024+Headers%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623372986975-OY04TR5ICW37E2TUXI7E/768+Headers%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373056683-IBKD7D41J91E1TKJWRMQ/Simple+Footers%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373543421-IBWMIGLF7C8DIFWDTKLY/Messaging%402x.png UX - Mortar Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623373549499-JL3X2GL013P2NBLKS9ZB/TOOLTIPS%402x.png UX - 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Apartments.com Tour Scheduling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199961036-QW6PLL8N8Y8Q79RCQ4YX/whiteboard.jpg UX - Apartments.com Tour Scheduling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fef2fae4b0bb15efc03a9b/1623199547035-JOA3GAYRCIVHR1NMMI1I/Lead+Form+Inspo.png UX - Apartments.com Tour Scheduling - Early MVP Wireframes We went back and forth a few times about how we could simplify a true MVP concept. 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