ALEXANDRA CLOTFELTER
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Southern Ground Music & Food Festival

Agency: Zac Brown's Southern Ground
Creative Director: Chad Gibson
Art Director: Matt Tinsley
Illustration and Design: Alexandra Clotfelter
Photography: Southern Reel

Each year, Southern Ground hosts the Southern Ground Music & Food Festival. In 2013, we hosted the festival in both Nashville, TN and Charleston, SC. With headliners such as Zac Brown Band, Willie Nelson and the Family Band, Grace Potter and the Nocturnals, Jason Mraz, Kenny Chesney, and more, SGMFF welcomed tens of thousands of guests into its gates. The creative team at Southern Ground was tasked with the vast majority of this 360 degree campaign, building everything from the branding, websites, a mobile app, online advertising campaigns, outdoor, digital and magazine ads, posters, merchandise, stage designs and signage.

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 Promotional Poster

Promotional Poster

 Event Signage

Event Signage

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 Merchandise

Merchandise

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 Website

Website

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